Project role: branding, identity design, illustration, graphic design
Live Large is a lifestyle brand with its DNA rooted firmly in the punk/hardcore DIY scene and designed for the strength training community.
What started as a few t-shirt designs has expanded to supplement packaging, sweatpants and other apparel designs after a rabid reception from its intended audience.
This 2+ year process of bringing the vision of Live Large to life through establishing its identity design and apparel designs has been one of my more fulfilling and energizing experiences. Plus it's gotten my husky butt back in the gym more.